ABOUT ME

A Passion for Marketing

I started out in the world of public relations coordinating media tours and launching new products at Six Flags Theme Parks. Today, my expertise has expanded to include digital marketing, project management, influencer marketing, and data/analytics. I have recently been working freelance on branding initiatives, commercials /advertising development, and short films /corporate video production.

I have my BA in Journalism/Communication with an emphasis in PR and an MBA with focused coursework on Marketing and Finance, and International Business. I completed my Google Ads Search and Google Ads Display Certifications and have completed coursework at New York Film Academy.

I am currently available for full-time or fractional VP of Marketing opportunities, in addition to part-time, freelance work. I can also assist specifically in the development of brand materials, social media videos, corporate content, or short film, television, and feature films as a project manager/producer, line producer, director, or production assistant.

WORK HARD, PLAY HARD

I am the type of leader that rolls up their sleeves to help get the job done. Although work is important, I am very involved in my community and love to travel with my family.

I am on the Governing Board of Directors for North Texas Preforming Arts, the largest youth theatre system in Texas, where I serve as the 3rd VP, Head of the Marketing Committee. I had the opportunity to open the theatre's four stage performing arts center, in Plano, TX. I also sat on the COVID Task Force for the theatre.

I am a soccer and baseball fanatic. In 2018, I was selected from hundreds of candidates for a one year term on the FC Dallas Season Ticket Member Advisory Board. I have been to three World Series - Texas vs St. Louis, Dodgers vs. Tampa Bay, and Texas vs. Arizona, and I always look forward to opening day at the balIpark.

I moved to Texas from California when I was kiddo because my father worked for the airline industry, which means I have a been a world traveler my whole life.

I moved to Chicago right after college and lived there for 12 years before returning to the warmth of Texas. I currently reside in the Dallas/Ft Worth area with my husband, two children and calico kitty. My daughter is a theatre and acting major at university and my son loves anything to do with building and engineering.

“Michelle was the single best hire I made at Copart. She is the kind of person who you can throw anything at and she’ll succeed. She’ll hit deadlines and go above and beyond. Michelle is passionate about her people. She developed a wonderful advertising team made up of like-minded, hard working people. Michelle requires very little supervision as she is self-starter and performs better the more you give her. I am excited to see all that she’ll accomplish in the years to come. ”

Matt Burgener - CEO/CMO, Managed Michelle Hoffman