MICHELLE K HOFFMAN
Stellar Storytelling, Experienced Marketer
ABOUT ME
A Passion for Marketing
I started out in the world of public relations coordinating media tours and launching new products at Six Flags Theme Parks. Today, my expertise has expanded to include digital marketing, project management, SEO / SEM, influencer marketing and c-suite leadership. I focus on creating communication and business strategies for my brands that enable them to connect more effectively with their target audience and grow their businesses.
I have my BA in Journalism/Communication with an emphasis in PR and an MBA with focused coursework on Marketing and Finance. I also completed my Google Ads Search and Google Ads Display Certifications.
I am currently available for full-time or fractional CMO / VP of Marketing opportunities, in addition part-time, freelance work. Or, if you are looking for a writer/director/producer/PA for your internal or corporate videos, short film, documentary, or feature, I am also available!
WORK HARD, PLAY HARD
I am the type of leader that rolls up their sleeves to help get the job done. Although work is important, I am very involved in my community and love to travel with my family.
I am on the Governing Board of Directors for North Texas Preforming Arts, the largest youth theatre system in Texas, where I serve as the 3rd VP, Head of the Marketing Committee. I had the opportunity to open the theatre's four stage performing arts center, in Plano, TX. I also sat on the COVID Task Force for the theatre.
I am a soccer and baseball fanatic. In 2018, I was selected from hundreds of candidates for a one year term on the FC Dallas Season Ticket Member Advisory Board. I have been to two World Series - Texas vs St. Louis and Dodgers vs. Tampa Bay, and I look forward to opening day at the ballpark every year.
I am obsessed with Ugg boots, anything Disney, and am an avid theatre goer attending at least one Broadway play or musical quarterly (well, before COVID, anyway)!
I moved to Texas from California when I was 4 because my father worked for the airline industry, which means I have a been a world traveler my whole life.
I moved to Chicago right after college and lived there for 12 years before returning to the warmth of Texas. I currently reside in the Dallas/Ft Worth area with my husband, two children and calico kitty. My daughter is a theatre and acting major at university and my son loves anything to do with building and engineering.
"I hired Michelle to manage our consumer brand. She was instrumental in our efforts to create a new brand strategy, revise our advertising, create a new digital marketing platform and build new retail distribution. Michelle collaborates well with people and is positive, energetic and very detail oriented.”