Influencers are key to a successful marketing strategy.. 

For Gozova Moving and Storage, I worked closely with my marketing team to secure 60+ micro - influencers in 2022.Watch the Recap Video 

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At Copart Auto Auctions, I led all social media efforts and launched the first influencer program. For every one video we "paid" for, we secured approx. 9 "free" videos from enthusiasts. 

Projects come in many different shapes and sizes. I "get it done" that's why  leaders can count on me to complete any project sent my way.  I led the design and development of a 6,000 sq ft Copart corporate museum working closely with our partner Museum Arts. 

In addition, I led the distribution/launch of a book for the company's founder and chairman of the board, and wrote the online book description. Check it out on Amazon.

In less than three months, I arranged a photo and video shoot for new imagery, wrote 45 pages of copy, developed SEO titles and descriptions, and then worked with developers to build a brand new website for a moving and storage company.

Led the marketing and development efforts for the relaunch of the Copart Mobile App working with my marketing team of UX-UI designers, website developers, graphic designers, data/analytics specialists, and social media coordinators. Gathered requirements and design needs of the Marketing, Operations, Technology, and other departments to ensure the app was updated to meet specifications of each department. Technology team built the app and then my team and I lead QA efforts, wrote SEO copy for App stores, and finalized all promotional marketing materials. 

Willingly Into Darkness is a female-driven short film (14:39 minute) from Michelle Hoffman. It was filmed in 2022 in Dallas, TX.  It is currently available to watch now on YouTube. 

I have experience as a production assistant, producer, project manager, and director. I have written corporate video spots, scouted locations, and was onsite with the production team for development. 

Event marketing can help build momentum, especially around the launch of a new product. CrashedToys launched with a multi-channel and event marketing strategy.

Full-service retail lounges for US salvage car buyers launched Aug'19. By Jul '20 there were 12 lounges in five countries. Website, PPC advertising, social media, and traditional advertising were used for the launch and ongoing support of this effort.

I have directly coordinated and/or led dozens of  press events for brands like Six Flags Theme Parks, CoCo Key Waterpark, KeyLime Cove Waterpark (now Great Wolf Lodge), Copart Auto Auctions and CrashedToys.

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I have also led or assisted with international launches and press events.